Whether it's wide reach, targeted city presence, or maximum visibility:
With the right advertising media, you can reach your target audience exactly where they are on the go. From traditional posters to digital screens—here you’ll find all the relevant formats for your outdoor advertising.
Get started now and discover the right advertising media for your campaign.
An Overview of Our Advertising Media
Choose the advertising channels that best suit your goals and budget. All media can be flexibly combined for maximum impact.
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With 123plakat, you can choose from over 160,000 locations throughout Germany for large-format posters. With their nationwide distribution, the billboards ensure excellent presence and a wide reach. Thanks to our simple online poster booking, you can flexibly select dates and locations - we take care of printing and publishing the posters.
Further information on: Large billboards
City-Stars are the high-fliers of outdoor advertising. The combination of large surface area and mounting 2.50 meters above the ground makes them an outstanding poster advertisement in the truest sense of the word. Standing across the roadway on busy routes, they are an unmissable eye-catcher and put your offer perfectly in focus.
Further information on: City-Stars
Advertising with Big-Seven means spectacular advertising. With an impressive 18 square meters and a width of over 7 meters, your message cannot be overlooked. The panoramic surfaces are also illuminated so that the outdoor advertising is even more effective.
Further information on: Big Seven (36/1)
With our Mega-Lights or City-Light-Boards, you combine a large area with effective advertising height and lighting! The billboards are mounted 2.50 meters above the ground and thus offer you an advertising platform that is visible from afar.
Further information on: Mega-Lights / City-Light-Boards
City Light Posters guarantee attention 24 hours a day. Optimum locations and perfect presentation ensure that your content is well received. With the City Light Poster concept, you achieve maximum advertising space density, as only complete networks are allocated per city. We offer around 650 networks throughout Germany. This leads to repeated contacts and even and comprehensive distribution.
Further information on: City-Light-Poster (CLP)For cultural events or advertising with a strong regional focus, the advertising pillar is still the first choice: comprehensive coverage, highly present, flexible poster formats. The entire advertising pillar is available to you for your advertising message - either with three posters or the entire surface area.
Further information on: Full columns / advertising pillars.
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The out-of-home channel is the new medium for digital outdoor advertising. With synchronized electronic screens, especially in high-traffic station areas, the "digital poster" has found its way into major German cities across the country.
This innovative form of television in public spaces opens up new dimensions for advertisers: the TV spot creates an advertising experience for mobile target groups in the station thanks to its brilliance in HD.
Further information on: Digital advertising.
![[Translate to english:] fragezeichen [Translate to english:] fragezeichen](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/Questionmark.png)
Which advertising medium suits your goal?
Not every medium serves the same purpose. What matters is what you want to achieve:
● Maximum reach: Large-format & network placements
● High contact density: Big-Seven & CLP
● Premium visibility: Mega-Lights
● Dynamic engagement: Digital billboards
● Local presence: Advertising columns & City-Star
We’ll help you find the perfect combination for your campaign.
Why Outdoor Advertising Works So Well
Outdoor advertising reaches people in their everyday lives—directly, visibly, and without the wastage caused by digital overload.
Your Benefits:
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![[Translate to english:] platzierung [Translate to english:] platzierung](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/platzierung.png)
High coverage in public spaces
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![[Translate to english:] plakat auswahl [Translate to english:] plakat auswahl](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/auswahl.png)
Regardless of devices or platforms
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![[Translate to english:] sichtbarkeit [Translate to english:] sichtbarkeit](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/sichtbarkeit.png)
Strong visual impact thanks to large formats
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![[Translate to english:] flexibel [Translate to english:] flexibel](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/rund_um_die_uhr.png)
Repeated visual contact over several days or weeks
How to effectively combine advertising media
The most effective campaigns use multiple formats at the same time:
With the right mix, you can reach your target audience multiple times and make a lasting impression.
Let us put together the perfect combination for you!
- Which advertising media are the most effective?
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That depends on your goal. Large-format displays offer maximum reach, while CLPs and digital screens create more engaging interactions. You’ll usually achieve the best results by combining the two.
- How much does outdoor advertising cost?
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Costs vary depending on the medium, location, and duration. Smaller formats are available at reasonable prices, while premium spaces are correspondingly more expensive.
- How long should a campaign run?
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A period of 10–14 days is generally recommended to establish sufficient visual contact. For long-lasting results, a longer duration may be advisable.
- Can I book multiple advertising channels at the same time?
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Yes—and that’s actually recommended. Combining different advertising channels significantly boosts the overall impact of your campaign.
- How do I find the right locations?
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The selection is based on your target audience, region, and campaign goals. We’ll help you plan the best strategy.
With us, you can launch your campaign quickly and easily:
● Wide selection of advertising media throughout Germany
● Easy booking and transparent pricing
● Personal consultation upon request
Whether it’s a single ad space or a full campaign—we’ll guide you from start to finish.
Start your outdoor advertising now!







![[Translate to english:] starten [Translate to english:] starten](https://www.123plakat.de/fileadmin/_processed_/c/3/csm_rocket_c1f7526876.png)
![[Translate to english:] 123plakat logo [Translate to english:] 123plakat logo](https://www.123plakat.de/fileadmin/user_upload/Plakat/bilder/123logo-invers.png)