According to the Central Association of the German Advertising Industry (ZAW), investments in advertising amounted to around EUR 25.45 billion in 2015. A further increase of around 2.5% is expected for 2017. Alongside TV advertising, print media is one of the most widely used advertising media of all. But what exactly is behind the advertising posters? What should I look out for and which advertising is the most suitable for me?
Further information on: Advertising posters
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With 123plakat, you can choose from over 160,000 locations throughout Germany for large-format posters. With their nationwide distribution, the billboards ensure excellent presence and a wide reach. Thanks to our simple online poster booking, you can flexibly select dates and locations - we take care of printing and publishing the posters.
Further information on: Large billboards
City-Stars are the high-fliers of outdoor advertising. The combination of large surface area and mounting 2.50 meters above the ground makes them an outstanding poster advertisement in the truest sense of the word. Standing across the roadway on busy routes, they are an unmissable eye-catcher and put your offer perfectly in focus.
Further information on: City-Stars
Advertising with Big-Seven means spectacular advertising. With an impressive 18 square meters and a width of over 7 meters, your message cannot be overlooked. The panoramic surfaces are also illuminated so that the outdoor advertising is even more effective.
Further information on: Big Seven (36/1)
With our Mega-Lights or City-Light-Boards, you combine a large area with effective advertising height and lighting! The billboards are mounted 2.50 meters above the ground and thus offer you an advertising platform that is visible from afar.
Further information on: Mega-Lights / City-Light-Boards
City Light Posters guarantee attention 24 hours a day. Optimum locations and perfect presentation ensure that your content is well received. With the City Light Poster concept, you achieve maximum advertising space density, as only complete networks are allocated per city. We offer around 650 networks throughout Germany. This leads to repeated contacts and even and comprehensive distribution.
Further information on: City-Light-Poster (CLP)
For cultural events or advertising with a strong regional focus, the advertising pillar is still the first choice: comprehensive coverage, highly present, flexible poster formats. The entire advertising pillar is available to you for your advertising message - either with three posters or the entire surface area.
Further information on: Full columns / advertising pillars.
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The out-of-home channel is the new medium for digital outdoor advertising. With synchronized electronic screens, especially in high-traffic station areas, the "digital poster" has found its way into major German cities across the country.
This innovative form of television in public spaces opens up new dimensions for advertisers: the TV spot creates an advertising experience for mobile target groups in the station thanks to its brilliance in HD.
Further information on: Digital advertising.