Billboards - the classics of poster advertising

More than 180,000 billboards. Nationwide distribution throughout Germany. Highly frequented locations. This combination forms the basis for successful outdoor advertising on posters. With our 18/1 large-format posters, you can reach exactly your target group or draw attention to your offer at the point of sale thanks to the free choice of location.

With 123plakat you get everything from a single source: you choose the advertising space you want, we take care of printing and publishing the posters. Regional, local advertising couldn't be easier.

Perfectly visible on over 9 square meters - our posters on large surfaces

Billboards offer you an advertising platform that is visible from afar. It is approx. 3.56 meters wide and 2.52 meters high. On this surface you can:

• draw attention to actions
• Present offers
• Increase your brand awareness
• influence the purchasing decision of your target group

You can choose from more than 160,000 poster sites throughout Germany and thus select the locations best suited to your advertising intentions, e.g. in the vicinity of universities, leisure facilities, business parks or shopping centers. The map display shows you where the posters are located. There is also a photo for each location - so you get a good impression of how your message will look at the respective location.

You book the large-format posters in a decade rhythm, i.e. the posters are always displayed for 10 days. If you want your advertising to be displayed for longer, simply book two consecutive decades for the selected location.

However, also consider the lead time for your poster campaign. As a rule of thumb: book the billboard 4 weeks before the poster is published. The poster companies need the posters around 10 days before the start of posting, and printing and dispatch often take up to a week. By planning 4 weeks in advance, you are on the safe side. You also have a much larger selection of attractive, promising poster spaces.

Large poster - what does “18/1” mean?

Large billboards throughout Germany always have a standardized format of 3.56 m x 2.52 m. The term “18/1” (“eighteen and a quarter”) is often used in the advertising industry and comes from the history when large-format posters were created from 18 DIN A1 posters.

Today, however, your poster is printed in 4 sheets. When designing your poster motif, therefore, make sure that you do not place sensitive information over the cut edges. The individual sheets are printed and glued overlapping. This means that the logo, text or other elements (e.g. eyes) can be affected.

Options for poster design

In addition to planning the poster locations, their design plays an important role. Drivers, pedestrians and cyclists often only have a few seconds to notice the image. The motif or slogan must therefore be quickly recognizable and legible, even when driving past quickly. Therefore, pay attention to the poster design:

• a large font
• an easily recognizable font
• a memorable motif
• a clear message

There are 3 options for the poster motif design:

1. You design the motif yourself and use the file upload during the booking process.
2. You use our online design tool
3. We design a professional motif according to your wishes at a fixed price. You will receive a print PDF as a result, which you upload when booking.

You can also use our free design templates for the poster design. They are available for download for Adobe InDesign, Illustrator, PDF and Photoshop. If you design a poster template yourself, you should take the following points into account for the layout:

File format: 594mm x 392mm, plus 3 mm bleed (PDF without registration marks, color codes and crop marks). The 1-2-3-Plakat.de header with the dimensions 594mm x 28mm is inserted automatically.

File size: max. 15 MB in size (without registration marks, color codes and crop marks)

Resolution: at least 240 dpi, 300 dpi is better

Colors: according to CMYK scale

Booking large billboards - how to order your advertising space

With 123plakat, booking large billboards is done in just a few steps:

1. You choose the city.
2. You choose the advertising period.
3. You choose the location.

You then design your poster in the poster designer, upload your prepared layout or commission us with the professional poster design. You can also reserve the period and submit your poster motif later.

By selecting the advertising period, you will be shown exactly those poster spaces that are still available for this decade. This way you can be sure that the space has not yet been taken. You will also receive details such as photos, descriptions and the price for each space. The current price for your selected advertising period is displayed immediately after you select the location. Alternatively you can Your billboard also as permanent advertising book.

Book your billboard now at 123Plakat - we will bring your advertising message to your target group.