Advertising on advertising pillars and full columns - outdoor advertising with a cult factor
![[Translate to english:] Litfaßsäule, Ganzsäule, Collage](https://www.123plakat.de/fileadmin/_processed_/7/5/csm_ganzsaeule-2023_59f55bc0cd.jpg "[Translate to english:] Litfaßsäule, Ganzsäule, Collage")
Although these days they often spread their messages in a modern, glazed, illuminated form - the advertising pillar is a classic of outdoor advertising and will continue to have an impact in the future. Positioned in highly frequented pedestrian zones, residential areas or train stations, it has a large reach and is ideal for reaching the mobile target group - with announcements of cultural events as well as product advertising.
The full space - exclusively for your advertising message
While with the "general space" the advertising pillar is available to several advertisers at the same time, the full space belongs to you alone, i.e. you always book the entire advertising pillar area. You therefore advertise out of competition in a 360-degree range. Your message will be stuck around the entire column in the form of three individual posters in 6/1 format measuring 119 cm x 252 cm.
Advertising on advertising pillars has the advantage that the pillar is perceived more as a provider of information than as pure advertising space. This is due on the one hand to the historical development of the advertising pillar and on the other to the fact that it is mostly used for cultural events. Advertising on advertising pillars is therefore a very good complement to billboard advertising on large surfaces. The poster sites can be found in residential areas, at busy bus and train transfer points or in pedestrian zones - all places that attract a lot of attention.
Designing posters for advertising pillars - how it works
You don't need to be a professional designer to design advertising for advertising pillars. 123plakat provides you with design templates for Adobe Illustrator, Acrobat Reader and Photoshop for all formats. Alternatively, you can design your poster online using our poster designer. If you use your own design programs, you should observe certain specifications regarding file format, resolution, colors and file size. You will find these specifications in the poster design section of the booking process.
Book advertising on advertising pillars with 123plakat
Outdoor advertising is booked in decades, i.e. depending on the decade period, you book the space for 10 or 11 days. Alternatively, you can book full columns as permanent advertising. The booking steps at a glance:
- You select the location where you want your poster advertising to appear.
- You select an advertising period or a poster size for the advertising pillar.
- You design your motif online or upload it in the specified file formats
You can also submit the motif after booking if, for example, you first want to use the space for a specific period.
Whether you want to advertise cultural events, sporting events, trade fairs or your products - the advertising pillar offers you a highly present advertising medium. Use the all-in-one service from 123plakat for your campaigns and see for yourself how easy it is to book posters.
