Diversity and efficiency with the right advertising posters

In view of the increasingly popular alternatives, poster advertising is still an indispensable part of the marketing mix. What is the best way to reach the target group? Which channels have which advantages and will your brand stay in people's minds? 123Plakat offers various advertising media so that you can reach your target group exactly where they are on the move.

Attention-grabbing and diverse

You can reach your potential buyers in metropolitan areas, small towns and rural regions on 180,000 advertising posters and other advertising spaces. Our offers range from classic large-format posters to City Light Boards and video boards and LED screens. Whether you are a small, medium-sized or large company - with our Poster planner you can book the ideal advertising posters for your campaign. You can select suitable locations, durations and advertising formats at the ideal price-performance ratio.

The advantages of the advertising effect of an advertising poster are obvious! It is perceived by the viewer as an unobtrusive, pleasant form of advertising. With the right design and choice of motif, you can communicate your message within seconds - so that it is remembered and ideally leads to a purchase decision, because visuals can be processed by people up to 60,000 times faster than pure text.

Using the advertising poster correctly - some tips

Of course, when designing advertising posters, you have to pay attention to a few things so that they don't get lost in the surroundings and achieve the desired effect. Once you have found the ideal location, you need to be clear about the content and design. Use the colors and fonts of your corporate design, then the viewers of the advertising poster and billboard will recognize who is making an attractive offer here even without reading.

For font and text: Short and to the point. Limit yourself to the core message of your offers. This is important because posters are not “read” in the true sense of the word, but are rather perceived when driving or walking past. Ideally, you need a maximum of 5 words for your core message. A suitable font size is also important. The slogan, invitation or headline should be the largest - depending on which content you consider to be the most important element.

Use few and clear image motifs, but these can then be placed large. For the ideal perceptual effect of advertising posters, we recommend not only a large logo, but also the use of strong color contrasts that draw the eye to your motif. It is best to imagine the poster motif in the environment in which it will be placed. What effect will the colors, motif and fonts have in this environment? Is it clear what it is about?